Job Description
Are you a strategic thinker with a passion for driving brand desirability and consumer engagement? VF Group, a trailblazer in fashion retail, manufacturing, and media, is seeking a dynamic individual to lead our Marketing function. As the Retail Marketing Manager, you will shape the marketing, communications, and brand operations for VF Group and its subsidiaries.
Primary responsibilities:
- Strategic Leadership:
- Spearhead marketing activities for the Group, aligning with business goals and developing comprehensive 360 marketing strategies.
- Innovative Planning:
- Craft and deploy marketing plans to enhance product and brand desirability, applying a commercial, data-driven mindset to tactical decisions.
- Resource Mobilization:
- Maximize budgets to achieve marketing KPIs, routinely leveraging available resources for effective marketing activities.
- Brand Focus:
- Establish a cohesive brand focus across the business portfolio, including brand positioning, strategy, planning, and purpose.
- Business Expansion:
- Apply strong business acumen and negotiation skills to identify new opportunities, foster brand partnerships, and explore collaborative ventures.
- Visual Identity:
- Develop and maintain visual branded identities, ensuring alignment with business goals, and conduct market research for a competitive advantage.
Detailed job description:
- Brand Guardian:
- Ensure consistent application of brand voice, identity, and image through effective management of Graphic Designers, Writers, and third-party suppliers.
- Campaign Leadership:
- Take the lead on campaign creative, from concept to deployment, emphasizing attention to detail and timely delivery.
- Digital Innovation:
- Drive the Company’s e-Commerce strategy and develop platforms to support online and in-store sales, emphasizing digital acquisition through various channels.
- Customer Engagement:
- Develop and manage customer retention programs, maintain relationships with the press and stakeholders, and achieve positive media coverage.
- Team Leadership:
- Promote a positive team spirit, lead by example, and foster a ‘can-do’ attitude within the marketing team.
- Stakeholder Collaboration:
- Liaise with various stakeholders, including customers, colleagues, suppliers, and partner organizations.
- Retail Activation:
- Coordinate with the Head of Retail Operations and store managers for correct implementation of retail marketing activities in-store.
- Employee Engagement:
- Lead internal and employee-facing marketing communications initiatives, acting as the VF Group brand champion.
- Performance Reporting:
- Regularly report on campaign activity, including Google Analytics reports, marketing decks, and quarterly reports.
- Team Development:
- Train and develop the Marketing team members for business continuity and career growth.
Ready to shape the future of marketing with VF Group? Apply now and be part of our journey!
The ideal candidate for the Retail Marketing Manager position at VF Group should possess the following qualifications and experience:
- Retail marketing background in the luxury fashion industry.
- Strong understanding of market trends, and consumer behaviour.
- Demonstrated success in developing and executing retail-focused marketing strategies that drive brand desirability and engagement.
- Experience in crafting and deploying innovative marketing plans to enhance product and brand desirability.
- Ability to make data-driven tactical decisions to achieve marketing objectives.
- Experience in Digital Marketing and Brand Management.
- Team Leadership, demonstrated success in leading and inspiring a marketing team by setting an example and fostering a ‘can-do’ attitude.
- Experience in effectively liaising with various stakeholders, including customers, colleagues, suppliers, and partner organizations.
- Experience in coordinating with retail operations and store managers for the correct implementation of retail marketing activities in-store.
- Experience in driving e-Commerce strategy and developing platforms to support online and in-store sales.
- Experience in developing and managing customer retention programs.
- Experience leading internal and employee-facing marketing communications initiatives.
- Act as the VF Group brand champion.
- Experience in regularly reporting on campaign activity, including Google Analytics reports, marketing decks, and quarterly reports.
- Experience in training and developing marketing team members for business continuity and career growth.
Join VF Group in setting the standard for retail excellence and become an indispensable part of our dynamic team.
VF Group is committed to diversity and is an equal-opportunity employer. We welcome applicants from all walks of life to apply and contribute to our culture of innovation and sophistication.
