Award in Marketing

By the end of the course, students will be able to:

• Define marketing, and develop a marketing strategy for a micro and a macro environment
• Define the market research process and identify the role of the marketing manager
• Introduce and apply Marketing Information Systems as part of the overall marketing process and strategy of an organisation
• Describe consumer management, apply consumer behaviour models, and describe stimuli and influencers in buying decisions
• Define market segmentation, targeting and positioning and evaluate how these are important for the marketing strategy of the organisation
• Describe levels and classify products and services and assess how these influence the marketing and distribution decisions of an organisation
• Describe the importance of product life-cycle, from introduction to decline and types of pricing influence and assess different pricing strategies
• Define what are the objectives and the process of marketing communications and develop an effective communication strategy for the organisation
• Define the role and objectives of advertising and design an effective advertising strategy for an organisation
• Critically evaluate the use and infusion of information and Communications technology in the Marketing strategy of an organisation
• Define the role of ethics in the marketing strategy of the organisation

Competencies

• Assist in the development
• Implementation and evaluation of effective marketing strategies in an organisation
• Carry out effective market research under the supervision of the marketing manager
• Comply with the market needs and requirements identified through effective market research
• Use information technology as a use for marketing promotions within an organisation

Prerequisites

• Be in possession of Minimum Level 4 certification from a recognised local or foreign awarding body or A-level standard of education
• MQF Level 5 (60 ECTS) Diploma in Leadership and Management or an Equivalent qualification at MQF Level 5 in a Business and Management related field
• Candidates may be applying for recognition for prior learning (PRL) for up to 50% of the total ECTSs for this programme as per MFHEA’s guidelines
• Have at least 5 years of experience in a management position. Preference will be given to those applicants who have work experience in the area of study
• Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6

Learning Works is accredited by the Malta Further and Higher Education Authority as a Further and Higher Education Institution (Licence no. 2009-TC-004). It offers courses in Management, Health and Social Care, Sport, Language Courses, Catering and Hospitality, and other areas.

Courses are tailored to a variety of students, both local and foreign and understand that flexibility is key.

Our mission is to provide high quality education and vocational training with the aim of helping learners identify educational and career goals, develop skills necessary to achieve intellectual and personal growth, excel in their studies or area of specialisation enabling them to ultimately secure quality employment, career advancement and to reach their maximum potential.