Undergraduate Diploma in Digital Marketing

• Understand basic marketing principles
• Develop a digital marketing plan
• Draw a PESTEL and a SWOT analysis
• Define target groups
• Understand various digital channels
• Propose different digital media and write marketing content
• Understand the optimisation of websites and SEO and state their use
• Derive the benefits of Google AdWords campaigns and learn how to create them to grasp social media planning
• Acquire knowledge of Google Analytics and measure the effects of digital marketing
• Tell whether the processing of personal data, used for marketing purposes, is being carried out lawfully
• Interpret the importance of digital marketing for marketing success
• Manage customer relationships across all digital channels and build better customer relationships
• Develop the creation of a digital marketing plan
• Manage digital channels
• Assist in the handling of marketing budgets
• Handle marketing personal data diligently

Among other things, students will also gain knowledge on how to:

• Share knowledge of digital marketing and its benefits to businesses.
• Lay out the steps for creating an effective online advertising strategy.
• Recognise and describe a number of internet advertising strategies.
• Use different CRM platforms for sending out promotional emails.
• Use an online poll.
• Learn the ins and outs of creating an email marketing list and sending out an effective marketing message.
• Show how to make and control ads on social media.
• Explain the fundamentals of the most popular social media sites.
• Understand corporate social media advertising.
• Students will find themselves prepared to face the realm of communications that is increasingly dependent on digital engagement between social actors in everyday markets.

Students who successfully complete the study programme will also be competent in copyright ethics and the ability to create digital content and utilise editing tools to create, edit, and manipulate that content.

Who should attend?

Those interested in marketing and digital communications, the self-employed, and employees who want to better understand the power of digital marketing and how they can apply it to their work.

Successful students may seek a career in:

• Marketers
• Communications executives
• Digital marketing specialist

Prerequisites

• Minimum MQF Level 4 qualifications in 3 subjects, and
• Good command of English (written and spoken) – Minimum C1.OR
• 3 years of working experience in business administration with previous experience in marketing/digital marketing.

Founded in 2018, 21 Academy is committed to providing high-quality education to students from all backgrounds and walks of life. We offer a range of awards and undergraduate, graduate, and postgraduate programs in various fields of study, including business, education, law, human resources management, and more. To date, all our study programmes have been locally designed and accredited in order to prepare our students for the specifics of the local and European markets. Our academic staff are professionals in their respective fields and are dedicated to providing students with the skills and knowledge they need to succeed in their chosen careers. They deliver the training on a part-time basis while at the same time gathering more experience practising their profession. This helps to keep the training deliverables continuously updated.

Our institution is committed to fostering a diverse and inclusive community where students can learn from one another and engage in meaningful dialogue and debate. We promote this, particularly among those students who only join us for our online courses