Segment Marketing Specialist

  • Basis:  Full-Time
  • Closing Date:  16 May, 2018
  • Job Ref:  KMP-32283

Job Description

Are you interested in working in a dynamic and exciting environment? Do you have a marketing background and are ready to take the next step in your career? Our Marketing team is looking for a Segment Marketing Specialist.

Successful candidates should be in possession of the following:

Academic Qualifications:

  • Have a graduate qualification in any related commercial, marketing or business management degree;

Non Academic Qualifications:

  • Ideally with a strong telecoms and proposition marketing background;
  • Strong commercial acumen and capable of strategic thinking and business strategy;
  • Confident presenter in sales and customer forums;
  • Must be a dynamic, result-oriented individual with a can-do attitude;
  • Can work under pressure;
  • Good communicator and good interpersonal skills;
  • Good team player.

The selected candidate’s main duties / responsibilities will include the following:

  • To define and execute the strategy for the relative segments based on deep customer insights in order to increase the segment revenue and profitability;
  • To proactively contribute in the implementation of a meaningful residential segmentation that can guide effective commercial activity and planning;
  • To regularly analyse data and insight from channels, customer research, CVM, product and BI teams to refine and optimize commercial plans and outline roadmaps;
  • To actively propose product development based on customer needs in the target segments;
  • To lead and drive marketing activities to achieve and preferably over deliver on customer NPS and brand health, inflow KPIs & market shares in the targeted segments;
  • To own and drive end-to-end segment activity plans in liaison with marketing communications and sponsorships, product marketing and CVM managers for maximizing the growth within each segment – revenues and NPS;
  • To own and show excellence in go to market of above by delivering impactful messages through the right communication channels;
  • To monitor sales pipeline in order to forecast sales opportunities and performance gaps;
  • To work with CVM team to define BTL / Upselling and retention strategy;
  • To work closely with channels, terminals and technology teams to actively manage the SARC budget to maximise the growth benefit, and keeping SARC intensity under control.