Digital Marketing Executive

  • Basis:  Full-Time
  • Closing Date:  12 Aug, 2018
  • Job Ref:  KMP-35095

Job Description

Our client, a leading entertainment and leisure company, is seeking to recruit a creative Digital Marketing Executive to raise the group’s brand’s profile through the development of its online presence.

The Job:
Working within the marketing and communications team, the role involves developing the online marketing strategy as well as hands on delivery and execution.

Who you are:
You are a dynamic, team-player, and creativity is at the forefront of all you do. You would describe yourself as a strong communicator with an excellent eye for detail who can’t wait to get your content out for audiences to see!

Responsibilities:

  • Create and update digital marketing strategies that will support the Group to achieve its aims as part of the overall marketing and communications plan
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Use appropriate analytics to measure evaluate and report against goals and performance of all digital marketing activity and plans
  • Lead the development of the company websites, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
  • Lead the development of the social media presence
  • Develop and manage digital marketing campaigns across multiple channels utilising tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
  • Work with the Marketing & Communications team to create high quality content for a range of online platforms which is optimised and consistent with the brand and tone of voice
  • Work with external agencies when required to develop the online presence

Requirements:

  • Proven experience in a similar role within the local market
  • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
  • Knowledge of current online marketing trends and best practice
  • Outstanding English language skills