Job Description
Are you a strategic thinker with a passion for driving brand desirability and consumer engagement? VF Group, a trailblazer in Fashion Retail, Manufacturing, and Media, is seeking a dynamic individual to lead our Marketing function. As the Head of Marketing, you will shape the marketing, communications, and brand operations for VF Group and its subsidiaries.
Primary Responsibilities:
- Strategic leadership: Spearhead marketing activities for the Group, aligning with business goals and developing comprehensive 360 marketing strategies.
- Innovative planning: Craft and deploy marketing plans to enhance product and brand desirability, applying a commercial, data-driven mindset to tactical decisions.
- Resource mobilization: Maximize budgets to achieve marketing KPIs, routinely leveraging available resources for effective marketing activities.
- Brand focus: Establish a cohesive brand focus across the business portfolio, including brand positioning, strategy, planning, and purpose.
- Business expansion: Apply strong business acumen and negotiation skills to identify new opportunities, foster brand partnerships, and explore collaborative ventures.
- Visual identity: Develop and maintain visual branded identities, ensuring alignment with business goals, and conduct market research for a competitive advantage.
Detailed Responsibilities:
- Brand guardian: Ensure consistent application of brand voice, identity, and image through effective management of graphic designers, writers, and third-party suppliers.
- Campaign leadership: Take the lead on campaign creative, from concept to deployment, emphasizing attention to detail and timely delivery.
- Digital innovation: Drive the Company’s E-commerce strategy and develop platforms to support online and in-store sales, emphasizing digital acquisition through various channels.
- Customer engagement: Develop and manage customer retention programs, maintain relationships with the press and stakeholders, and achieve positive media coverage.
- Team leadership: Promote a positive team spirit, lead by example, and foster a ‘can-do’ attitude within the Marketing team.
- Stakeholder collaboration: Liaise with various stakeholders, including customers, colleagues, suppliers, and partner organizations.
- Retail activation: Coordinate with the Head of Retail Operations and store managers for correct implementation of retail marketing activities in-store.
- Employee engagement: Lead internal and employee-facing marketing communications initiatives, acting as the VF Group brand champion.
- Performance reporting: Regularly report on campaign activity, including Google Analytics reports, marketing decks, and quarterly reports.
- Team development: Train and develop the Marketing team members for business continuity and career growth.
Ready to shape the future of marketing with VF Group? Apply now and be part of our journey!
If you meet the outlined requirements, send your CV via the apply button below. Join VF Group in setting the standard for retail excellence and become an indispensable part of our dynamic team.
VF Group is committed to diversity and is an equal-opportunity employer. We welcome applicants from all walks of life to apply and contribute to our culture of innovation and sophistication.
