TBWA\ANG

Digital Marketing Executive

  • Basis:  Full-Time
  • Closing Date:  31 Jul, 2021
  • Job Ref:  KMP-62271

Job Description

We are looking for a Digital Marketing Executive to develop, implement, track and optimise digital marketing campaigns across all digital channels for both our own brand and those of our clients.

Responsibilities

  • Plan digital marketing campaigns, including web, SEO / SEM, email, social media, and display advertising campaigns.
  • Carry out market and desktop research, as necessary.
  • Maintain the agency’s social media presence across all digital channels.
  • Maintain clients’ social media presence across all digital channels.
  • Measure and report performance of all digital campaigns to assess against goals (ROI and KPIs).
  • Identify trends and insights to optimise spend and performance based on the insights.
  • Collaborate with internal teams to optimise user experience.
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies. Provide perspective for adoption where appropriate.

Requirements

  • BA / MA degree in digital marketing or a related field.
  • Proven working experience in digital marketing.
  • Experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Solid knowledge of website and google analytic tools.
  • Working knowledge of ad serving tools.
  • Experience in setting up and optimising Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Must be fluent in written and spoken English.
  • Must already be living in Malta.