We are looking for a Digital Marketing Executive to develop, implement, track and optimise digital marketing campaigns across all digital channels for both our own brand and those of our clients.
- Plan digital marketing campaigns, including web, SEO / SEM, email, social media, and display advertising campaigns.
- Carry out market and desktop research, as necessary.
- Maintain the agency’s social media presence across all digital channels.
- Maintain clients’ social media presence across all digital channels.
- Measure and report performance of all digital campaigns to assess against goals (ROI and KPIs).
- Identify trends and insights to optimise spend and performance based on the insights.
- Collaborate with internal teams to optimise user experience.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Evaluate emerging technologies. Provide perspective for adoption where appropriate.
- BA / MA degree in digital marketing or a related field.
- Proven working experience in digital marketing.
- Experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website and google analytic tools.
- Working knowledge of ad serving tools.
- Experience in setting up and optimising Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement.
- Must be fluent in written and spoken English.
- Must already be living in Malta.
TBWA\ANG – KMP-62271