We are looking for a Freelance Digital Marketing Executive to develop, implement, track and optimise digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Planning digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising campaigns.
- Create evergreen content appropriate for required platforms to market the agency and our clients.
- Maintaining the agency’s social media presence across all digital channels.
- Maintaining clients’ social media presence across all digital channels.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimise spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to optimise the user experience.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborate with clients and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- BS / MS degree in digital marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Solid knowledge of website analytics tools.
- Working knowledge of ad serving tools.
- Experience in setting up and optimising Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
TBWAANG – KMP-59871