TBWA\ANG

Digital Marketing Executive

  • Basis:  Part-Time
  • Closing Date:  29 May, 2021
  • Job Ref:  KMP-59871

Job Description

We are looking for a Freelance Digital Marketing Executive to develop, implement, track and optimise digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities:

  • Planning digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising campaigns.
  • Create evergreen content appropriate for required platforms to market the agency and our clients.
  • Maintaining the agency’s social media presence across all digital channels.
  • Maintaining clients’ social media presence across all digital channels.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimise spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Collaborate with internal teams to optimise the user experience.
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Collaborate with clients and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

  • BS / MS degree in digital marketing or a related field.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Solid knowledge of website analytics tools.
  • Working knowledge of ad serving tools.
  • Experience in setting up and optimising Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.