Target Traffic Limited

PPC Specialist

  • Basis:  Full-Time (Remote)
  • Closing Date:  25 Dec, 2021
  • Job Ref:  KMP-66768

Job Description

We are looking for a PPC Specialist who will assist with the creation, optimisation and reporting for PPC campaigns.

Reporting to the Head of Digital Marketing you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed revenue and profit targets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Your Main Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize PPC campaigns with interesting budgets
  • Oversee accounts on search platforms (e.g. Google ads, Bing ads) in various markets and industries
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts in different languages
  • Conduct market and competitor research for clients’ services
  • Keep abreast of PPC and SEM trends
  • Suggest and develop new campaigns across multiple channels

Your Knowledge Skills and Experience

  • 2-3 years of experience as a PPC Specialist or Digital Marketing Specialist with a focus on paid search
  • Experience in data analysis and reporting
  • Knowledge of digital marketing concepts
  • Familiarity with multiple platforms (e.g. Google Ads, Bing Ads, Mailchimp)
  • Proven experience with large budgets search campaigns
  • Working knowledge of analytics and tracking tools (e.g. Google Analytics, Google Tag Manager, Hotjar)
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • Fluent in written and spoken English. Good knowledge of German, Spanish, French or Italian are considered a plus
  • Experience in policy sensitive Google ads campaigns is a plus

Our Benefits and Perks

  • Remote work option
  • Flexible working hours during CET office times
  • A young and international team
  • Regular performance reviews and career planning
  • Refer a friend policy
  • Wellness allowance
  • Service awards (depends on years spent in the company)