Premier Restaurants Malta, the operator of nine McDonald’s restaurants across the Maltese Islands, is seeking an experienced Digital Marketing Executive to join its Marketing team.
Based in Malta and reporting to the Head of Marketing, the Digital Marketing Executive will assist in the development of McDonald’s digital marketing strategy and assume responsibility for its execution across social media channels and digital media. The role involves the management of digital assets, including the website and mobile application.
The Digital Media Executive is also responsible for devising a compelling social media strategy that resonates with customers and engages them in conversations to build the brand on various channels. The Digital Media Executive oversees the creation of all digital content, ensures there is a bespoke approach to each channel and asset, builds a robust framework for measuring and benchmarking with real-time optimization, and ensures the digital strategy is aligned with the business goals of both the company and the brand.
This is an exciting opportunity for a digital marketeer to work with one of the world’s most loved and admired brands in a fun, dynamic environment, engage with restaurants, managers and crew, collaborate with creatives and agencies, and be exposed to some of the best work in the international industry to help shape strategies and ideas, and ultimately grow professionally.
Premier Restaurant Malta
Premier Restaurants Malta is comprised of a team of more than 600 people. The company is part of Premier Capital plc, the Developmental Licensee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta and Romania, operating 163 restaurants thanks to 8,800 people. More than 130 million customers are served every year across the six markets.
Premier Capital is the McDonald’s business within Hili Ventures, a group present in 10 countries engaged in multi-sited activities with McDonald’s and Apple, logistics, marine and engineering, technology, oil and gas, property, hospitality and leasing.
The successful candidate will hold a degree or tertiary level qualification in strategic marketing, digital marketing or a relevant field, and have at least two years’ experience in marketing a known brand. The ability to demonstrate a track record of driving sales through marketing will be advantageous.
The Digital Marketing Executive is a key player in an energetic team working to deliver the McDonald’s experience all day, every day. The selected candidate will have lots of personalities, able to interact effectively with diverse teams, be obsessed with the brand and its values, and demonstrate a passion to support the entire team to champion McDonald’s in Malta.
Premier Restaurant Malta Limited – KMP-62338