CRM Coordinator

  • Basis:  Full-Time
  • Closing Date:  22 Jun, 2019
  • Job Ref:  KMP-44780

Job Description

Pinnacle is one of the World’s leading online betting companies. We offer bettors the best odds, highest limits and a winner welcome policy. We are an award-winning, global company looking for a talented CRM Coordinator to be based in our Malta office.

The successful candidate will be part of a small, but well-respected CRM team, with a global reach, reporting to the CRM Manager.


What will you be doing?
The CRM Coordinator will assist the CRM Manager with all aspects of customer and affiliate facing email production processes for Pinnacle. The ideal candidate will work with the CRM Manager to explore new opportunities for Pinnacle to better know their audience. The CRM Coordinator will demonstrate experience of all aspects of email marketing, from production, distribution and coordination – as well as appreciation of best practice for design and delivery.

Key Responsibilities:

  • Building and maintaining the current CRM calendar, keeping a track on all communications.
  • Testing, sending and scheduling email campaigns to our customer / client database using our Silverpop mass-mailing system.
  • Building distribution lists based on stakeholder requirement.
  • House-keeping of the Silverpop system, including cleaning data.
  • Assist the CRM Manager in developing the CRM process / strategy. Offering suggestions for new opportunities for database growth and retention.
  • Maintaining the structure and organisation of templates, queries and reporting, being confident to report back on performance and adhering at all times to our tone of voice.

How will you be measured?

  • Annual and mid-year performance reviews and regular assessment.
  • The main KPI is to ensure that the information  stored on the CRM is relevant, clean, reliable and accurate.

What we are looking for?
We are seeking a confident CRM specialist who has basic knowledge of HTML, Silverpop / IBM and who has worked with Litmus and other testing software. Knowledge of email rendering and mass email marketing practice is a must and knowledge of the betting/casino sector would be an advantage.

Company Compensation and Benefits:

  • Competitive salary with yearly bonus scheme
  • Monthly gym membership reimbursement
  • Training and development opportunities

The above is intended to describe the general nature and level of work being performed and is not intended to be an exhaustive list of all responsibilities, duties, and skills required.