Campaign Executive

  • Basis:  Full-Time (Definite)
  • Closing Date:  30 Apr, 2021
  • Job Ref:  KMP-59274

Job Description

The purpose of the role is to create public awareness, enable and facilitate policy change to improve animal rights (with a focus on Malta and the EU). The role will include planning, communication, coordination, research, policy development, lobbying and successful implementation of innovative and effective campaigns.

The position is part of a small and passionate team, reporting to the COO and will be expected to work independently and autonomously in delivering agreed work. The role will require the successful candidate to be across a large volume of information and detail and be able to identify and exploit strategic opportunities to progress animal rights.


  • Design and deliver campaigns and projects that progress the objectives of MSPCA locally and within the EU in line with budgetary constraints;
  • Designs and executes public-facing campaigns (that may include, TV, radio, outdoor events, public relations, digital actions, social media and other tactics) that will garner widespread attention and will move existing and potential supporters to act in meaningful ways that will compel businesses / individuals / government to change their practices;
  • Help implement local campaigns that achieve our objectives;
  • Creates compelling and inspiring public-facing and supporter messaging related to our campaign;
  • Work with other business units to achieve the broader objectives of the organisation and develops and maintains constructive and influential working relationships with key stakeholders relevant to the campaigns;
  • Collaborates with appropriate other staff and ensures campaigning activities are integrated with communications, fundraising, finance and other units;
  • Creates campaign production schedules, produces yearly budgets and quarterly forecasts and ensures expenditure is within approved budget;
  • Monitors activity, evaluates campaign progress and effectiveness and produces regular reports on program activities, outcomes and achievements as required by management (this includes reports for funders required for the fundraising team);
  • Follows and assesses key developments in animal rights and welfare and keeps abreast of the latest legislation and trends;
  • Represents MSPCA and its interests at meetings with external bodies, conferences, media and other public settings;
  • Works closely with fundraising to generate leads that are warm to the organization and will provide financial support to the campaign and other programmatic areas;
  • Act as a representative of MSPCA in external meetings, with stakeholders and act as a media spokesperson if required;
  • Manage projects that deliver MSPCA’s campaign plans;
  • Ensures that campaign tone and approach is in line with MSPCA strategies and policies;
  • Given the nature of the organisation, the individual might be required to dedicate a percentage of their time assisting in the care of the animals within the MSPCA Centre in Floriana. This might also include behavioural assistance, animal care and training and support of volunteers and interns doing animal care.

Requirements of the post:

  • A demonstrated ability to design and implement social change campaigns;
  • A demonstrated ability to think strategically;
  • Will have been involved in the design and delivery of impactful projects that achieve tangible change;
  • Strong communication skills;
  • Experience managing projects;
  • Experience in research;
  • Evidence of creative tactic development and delivery, ideally off- and online;
  • Demonstrated ability to act as a media spokesperson;
  • Comfortable on the campaign ‘frontline’, able to inspire and influence others as the campaign public face;
  • Demonstrated experience working as an advocate for social change with a particular emphasis on animal rights;
  • Understanding of the local and European political system and public policy formation;
  • Ability to work in a diverse team;
  • Capacity and maturity to work remotely if needed;
  • Able and willing to travel internationally;
  • Commitment to animal protection and rights;
  • Fluency and writing skills in both Maltese and English is ideal;
  • Works well under pressure;
  • Driving licence.