Meeting Point Hotel Management (Malta)  Ltd

Marketing Executive

  • Basis:  Full-Time
  • Closing Date:  13 Feb, 2023
  • Job Ref:  KMP-78725

Job Description

Labranda Riviera Hotel & Spa located in Mellieha is looking to recruit Marketing Executive on a full time basis.

Main Tasks and Responsibilities:

  • Coordinate with departments, develop marketing strategies and test programs to meet guests expectations
  • Evaluate performance of marketing and promotional campaigns and analyse campaigns to recommend improvements
  • Conduct customer, brand and product research initiatives
  • Analyse marketing campaigns on monthly basis and prepare reports for stakeholders
  • Design and implement multi-channel marketing campaigns such as direct mail services, including further development of our company webpage, as well as offline marketing campaigns such as brochures and catalogues
  • Participate in the development of branding and corporate identity initiatives
  • Establish and grow a target market share
  • Work with business development team and sales teams on brand initiatives
  • Responsible for creating visual content for all online platform including Meeting Point Hotels website to communicate ideas and reflect corporate vision and mission to target audience based on pre-set Sales Strategy
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Pitch creative concepts, mock ups and discuss ideas with management on how to generate incremental revenue
  • Align the company around the brand’s direction, choices and tactics
  • Translate ideas and processes into cohesive and compelling design pieces across a diverse range of projects and subjects
  • Coordinates execution of online marketing efforts through approved agencies / vendors and Global Marketing and E-Commerce Manager
  • Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading mphotels.com Hotel Website deals,
  • Group Deals, email marketing and affiliate marketing)
  • Assures that hotel websites on mphotels.com and global sites are fully optimized to maximize traffic from search engines
  • Conducts regular audits of mphotels.com and local individual hotel websites to verify each hotel is optimized for high-quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary
  • Develop hotel digital marketing modules for Spa, Food and Beverage and events
  • Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets
  • Verifies that all hotels within their region / cluster are participating in relevant, approved echannels
  • Regularly audits content, images, and star ratings on OTAs and Meta Search sites
  • Identifies and executes in collaboration with global ecommerce, hotel / region OTA marketing and merchandising tactics as needed (e.g.
  • Agoda newsletter, Expedia TravelAds, etc.)

Experience and Qualifications:

  • Bachelor’s degree in Marketing, Digital Marketing, Marketing and Communications, Business Administration, or any other related field.
  • 2-3 years of experience in Marketing.
  • Ability to work effectively both independently and as part of a team.
  • Experience using computers for a variety of tasks.
  • Competency in Microsoft applications including Word, Excel, and Outlook.
  • Ability to work on tight deadlines.
  • Fluent in English language. French and German will be considered as an advantage.
  • Experience within the hospitality industry is highly desirable.