Customer Strategy Manager DACH

  • Basis:  Full-Time
  • Closing Date:  08 Dec, 2019
  • Job Ref:  KMP-50081

Job Description

What you will be doing?

  • Own the quarterly planning process for our German speaking markets. Initiate and drive the quarterly campaign planning and present and the roadmap to attaining the agreed commercial goals
  • Own the delivery of commercial metrics for the local market
  • Implement a robust review process of the market performance on a weekly, monthly and a quarterly basis and update the line manager and key stakeholders. Initiate action, when the actual deviates from the budget, to align the performance to commercial objectives
  • Have advanced understanding of the local P&L and the market performance on KPIs including, but not limited to, GWR, GC, NDPs, actives per segment, Bonus cost, NRR per segment.
  • Function as the interface between the market and the Global Marketing Services (GMS)¬†organisation ensuring that all local plans and requirements are embedded in the marketing strategy. Coordinate and lead the virtual teams of comprised of GMS and local market members
  • Align local and GMS commercial and marketing strategy
  • Monitor competition and market trends and insights
  • Ensure campaign execution and delivery according to the agreed plan
  • Ensure compliance with the local regulations regarding communications, KYC etc. developing communication campaigns with the marketing and legal teams
  • Drive all marketing initiatives across GMS
  • Inform GMS about all local marketing initiatives so that it can deliver consistent communication across all channels
  • Develop a complete and in-depth understanding of the local market and customer drivers, preferences and motivations
  • Obtain a full overview of all marketing activities happening in their markets
  • Inform and educate the markets about the GMS initiatives taking place in the local markets

How will success be measured in this role?

  • Regular performance reviews with your line manager
  • OKR’s and team KPI’s such as revenue gross win, net retention rate, active customers, new depositing players and bonus spend.
  • Acting in line with Kindred Group values
  • Successful completion of all relevant training and other compliance activities that support Kindred’s sustainable and responsible growth

What will you need?

  • Sound commercial and financial acumen, understanding of ROI and analytical approach
  • Fluent German and English both in oral and written skills
  • Strategic marketing thinker
  • Reporting and analytical skills required
  • Manage interests of multiple parties
  • Strong relationship building skills, and the ability to build trust
  • Great organisation, planning and prioritisation skills, with strong attention to detail
  • Strong communication and stakeholder management skills