Idea Group

Digital Marketing Officer

  • Basis:  Full-Time
  • Closing Date:  26 Nov, 2021
  • Job Ref:  KMP-66324

Job Description

IDEA Group is seeking to recruit a Digital Marketing Officer who will be responsible to create and execute various online (or offline) strategies and projects. The role shall report to the Business Development Manager.

The Job:

  • Develop and implement digital marketing campaigns across paid search, content marketing and social media
  • Increase the social media presence of the Group’s brands
  • Evaluate the performance of digital marketing campaigns and formulate strategies to further improve performance and ROI
  • Work daily on the Group’s online portals to ensure optimum performance in all aspects
  • Brainstorm and constantly look for story ideas, follow-ups, and creative content
  • Manage the Academy’s website
  • See to all aspects of email marketing
  • Involvement in the creation of video content across all channels
  • Keep up to date with the latest trends and best practices in digital marketing
  • Contribute to the Group’s brand activations and the organisation of events and webinars

The Person:

  • Minimum of Diploma level (MQF level 5 equivalent) in marketing, digital marketing, or another related field
  • Strong verbal command of both English and Maltese, as well as excellent written English
  • Strong understanding of the latest digital marketing technology and strategies
  • Social media savvy
  • Proficient with all aspects of marketing, branding, content generation and online publishing
  • Possess good knowledge of WordPress, Google Analytics, Facebook Business Manager, MailChimp, and Google Ads
  • Previous experience in graphic design and SEO will be considered an asset

About IDEA Group
IDEA Group is a fast-growing, young group of companies. Our core focus is to empower organisations and individuals to work more intelligently and effectively to achieve their business goals.

IDEA Academy offers a wide range of bespoke, accredited courses for adult students who are already seasoned practitioners and professionals.

IDEA Advisory offers unique, personalised consulting services in various areas of management to assist clients in becoming more effective and efficient in their business endeavours.

Interested candidates should send their CV and covering letter using the apply button below. All applications will be treated in strictest confidence.