Frank Salt Real Estate Limited

Digital SEM Executive

  • Basis:  Full-Time
  • Closing Date:  06 Feb, 2022
  • Job Ref:  KMP-67760

Job Description

Are you looking for your next opportunity within SEM and Digital Marketing? We are looking to recruit a Digital SEM Executive with a specialisation in SEM, whose role will be to ensure we are best in class when it comes to our online presence, SEO strategy and output.

Would you enjoy the pace and energy of a leading real estate company which is collaborative, fun and inclusive where people feel part of a winning team? If your answer is yes, then Frank Salt Real Estate is the place for you!

Reporting to the Marketing Manager, the ideal candidate will be expected to:

  • Be actively involved in SEO efforts, both on-site and off-site;
  • Assist in the formulation of strategies to build a lasting digital connection with consumers;
  • Develop and manage paid search strategies through Google AdWords, Facebook and other online platforms to increase company and brand awareness, targeting both the local market and globally;
  • Provide and execute recommendations for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the overall marketing goals;
  • Day-to-day hands-on optimisation of PPC campaigns including keyword research, bid management, ad copy testing, budget allocation and landing page development;
  • Measure the performance of digital marketing efforts using a variety of web analytics tools;
  • Acquire insight into online marketing trends and keep strategies up to date;
  • Develop link building strategies;
  • Manage feedback from customers on all channels in collaboration with our customer support team;
  • Other marketing related tasks that arise from time to time.


  • A minimum of 2-year experience in SEO and SEM;
  • Solid experience in a similar role;
  • Excellent understanding of digital marketing concepts and best practices;
  • A strong working knowledge of ad serving tools with a strong focus on Google Marketing products, including AdWords, TagManager, Google email campaigns, Analytics and MyBusiness;
  • Perfect knowledge of web analytics tools;
  • A degree in marketing or relevant field;
  • Familiarity with WordPress content management systems.
  • Excellent command of spoken and written English;
  • Excellent communication and interpersonal skills.

Whilst not a must, experience in video creation and creative content writing will be considered an asset. Only applications from candidates with knowledge of SEM will be considered.

Frank Salt Real Estate’s marketing team is a young, dynamic and innovative group and seeks others who have the same entrepreneurial spirit to share ideas and make them happen.