FBM

Business Data Analyst

  • Basis:  Full-Time
  • Closing Date:  10 Feb, 2022
  • Job Ref:  KMP-67786

Job Description

After 20 years of conquering the land-based universe, FBM decided to take a new step in the online universe. FBMDS is a brand that combines the latest technologies with proven know-how, bringing you an engaging portfolio of products to provide memorable experiences online.

We are growing and looking for a Business Data Analyst to be part of our team.

Your role as a Business Data Analyst

  • Ensure key stakeholders are supported with business information, insights, and recommendations to optimize business decisions.
  • Monitor key performance metrics in accordance to set targets, primarily revenues, acquisitions, and player activity. A key part of this task is to forecast and flag underperforming metrics to the appropriate stakeholders.
  • Conduct regular and ad hoc analysis, with a focus on:
    • Financial Analytics – update the management team on budget targets, reporting on which metrics and brands are over and underperforming.
    • Holistic overview and enhancements – take the lead in analyzing the current market strategy across the entire customer journey with the aim of concluding whether an acceptable return on investment was delivered or not.
  • Ownership of mission-critical reports, which includes maintaining and building new reports.
  • Marketing and channel performance analytics, optimization strategies and customer behaviour analyses.
  • Leading core insights from the data and suggesting marketing strategy that drives fundamental improvements of the business.
  • Collaborate with channel-specific marketing teams (SEM, CRM, affiliate, social media, etc.) with a deep marketing-driven data perspective to propose new ideas for growth.
  • Deliver reports and dashboards on key metrics: customer base, funnel, conversion events, segmentation types, referring channels, marketing campaigns and specific attribute correlations.
  • Analyze and optimize media buys, marketing investments and media campaigns.
  • Effectively share insights and analyses with stakeholders to drive business decision.
  • Ensure that the team is properly understanding the value of all the marketing channels for acquisition and retention.
  • Mine data and analytics at the customer level to gain a better understanding of their funnel and engagement behaviours, conduct customer analyses: behaviour, segmentation, customer value.
  • Be the data and analytical lead in various projects and work closely with different teams across the company, always striving to ensure the highest ROI.

Who you are

  • Minimum 2 years of relevant experience in roles such as Data / Business Analyst, Management Consultant (super plus), Financial Analyst, or similar. The right person is of more interest than the ‘right’ number of years.
  • Strong academic background is preferred – MSc in Economics, Management or other relevant education/business experience.
  • Strong aptitude for collecting data from many sources, carrying out analysis, and providing insight from the findings.
  • Ability to explain complex things in an understandable way.
  • Understanding of how data models work and fit together.
  • A mindset that is both structured and service-minded.
  • Interest in improving upon yourself and growing within your career.
  • Whilst not a prerequisite, candidates with experience in iGaming, Tableau, Data Modelling, R, Python, SQL, Google Analytics will be given preference.
  • Fluent in English.