eCabs

Brand Lead

  • Basis:  Full-Time
  • Closing Date:  07 Dec, 2022
  • Job Ref:  KMP-77157

Job Description

Who you are
You are a creative, brand-focused digital native with a growth mindset and an aptitude for excellence. With a mind bursting with ideas and a never-say-die attitude, you are a lover of all social platforms, all things creative, and a natural social butterfly.

We’re looking at boosting our Marketing team with a switched-on Brand Lead to take over the planning and execution of all things brand with energy, eagerness and creativity. This is a fantastic opportunity for you to grab with both hands if you are eager to join a team of energetic, resourceful, creative and experienced marketers, with room for fast career growth.

What you’ll do

  • Crafting, ownership and execution of brand narrative across all channels and touchpoints.
  • Social media strategy and content ownership, with the leadership of the social agency and Creative team.
  • Content creator management, with coordination of brand communication objectives, management of outcomes and reporting.
  • Experiential and brand activation field ownership and onsite management for all sponsored events and activations.
  • Communications budget management to ensure maximisation of budget spending efficiency within the budget control framework.
  • Drive innovation and brand creativity throughout the team, aiming for the best creative ideas to be the standout brand in the market.
  • Brief writing for all planned activities, ensuring adequate time management to execution.

What you’ll bring

  • Awesome interpersonal skills, and the ability to run multiple projects at the same time with confidence.
  • An excellent understanding of digital marketing practices.
  • Exceptional verbal and written communication skills, with the ability to own the tone of voice and develop it.
  • You wake up with a smile and drive good vibes across the team and all the people you come across.
  • Ability to work independently, assume responsibility and identify and resolve issues in a timely manner.
  • Adept at developing and actioning tactical plans across all communications channels, understanding analytics and the ability to pivot quickly tweaking marketing tactics based on data analysis.
  • Working knowledge of Adobe tools would be considered an asset.

Life at eCabs
We foster a culture that allows you the freedom to grow personally and professionally.