Job Description
An exciting opportunity has arisen for a self-motivated and energetic individual with a passion for digital marketing for the Corinthia St George’s Bay Peninsula and Hotel Verdi. We are looking for someone with a can-do approach, attentive to detail, customer and people-focused, and an individual who is able to distinguish and relate to different characters and situations.
The candidate will be responsible for:
- Keeping abreast with the newest trends, concepts and innovations in the hospitality industry.
- Ensuring the hotels’ websites are maximised to their potential and for the correct utilisation, funding and monitoring of all their activity.
- Managing the hotels’ presence and activity across all digital platforms through creative strategies. Taking a proactive approach to managing digital campaigns by using the latest marketing tools.
- Ensuring the hotels are embracing best practice guest technology and the development of future technological applications to provide the guest with the best possible experience.
- Coordinating duties with the Digital Marketing Executive.
- Establishing a good rapport with partners who will enhance, develop and add value to the hotels.
- Developing and executing the social media strategy for the hotels’ targeting both local and international markets.
- Maximising all marketing opportunities required for the hotels and creating and implementing a comprehensive and innovative marketing plan to drive revenue.
- Ensuring brand integrity is kept at all times.
- Swiftly responding to clients’ online demands.
- Understands influencer marketing.
- Coordinates photoshoots for the hotels and outlets
- Develop and implement digital marketing strategies across all channels, including social media, email, SEO / SEM, display advertising, and more.
- Analyse and report on digital marketing campaigns to identify opportunities for optimization and growth.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
- Manage and optimise marketing budgets to ensure maximum ROI.
- Stay up-to-date with the latest digital marketing trends and technologies, and bring innovative ideas to the table.
The ideal candidate must possess:
- Have previous experience in a five-star hotel environment in a similar role.
- Have experience in e-commerce, SEO, PPC, Email marketing and social media.
- Have a bachelor’s degree in marketing or equivalent.
- Possess good interpersonal and communication skills.
- Be fluent in Maltese and English (verbal and written).
- Have a positive attitude and can work with minimum supervision.
- Be highly organized, meticulous and able to work under pressure and adhere to deadlines.
- Proficient with all MS Office applications.
- Familiar with the use of WordPress, Landing Pages, and CMS platforms.
- Basic photo and video skills for day-to-day content creation.
- Adobe Suite, Canva and other editing tools would be an asset.
- Proficiency in Google Analytics, AdWords, Meta Advertising and other digital marketing tools.
- Be discrete and confidential.
- Portray a professional image commensurate with the values of the company.
We offer:
- Welcoming and fun environment.
- Meals on duty.
- Health insurance cover.
- Interesting career opportunity and professional growth.
