BigMat (Attard Bros Building Supplies)

Marketing Manager

  • Basis:  Full-Time
  • Closing Date:  01 Oct, 2023
  • Job Ref:  KMP-84890

Job Description

Position summary
BigMat is looking for a Marketing Manager who will be responsible for developing and implementing marketing strategies to promote a company’s products or services.

If you have a strong background in Marketing and E-commerce and have experience within the retail (and preferably within the Home Improvement and DY sectors), we would like to hear from you.

Key responsibilities

  • Develop strategies and tactics to increase brand awareness, increase market share, drive footfall and online traffic and reach sales targets.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution. Campaigns must align with the store’s overall business goals.
  • Collaborate with cross-functional teams to gather information and content for campaigns.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
  • Manage the store’s online presence. Produce valuable and engaging content for campaigns deployed on various channels like social media and website blogs that attract and convert our target groups.
  • Build strategic relationships and partners with key industry players, influencers and agencies to expand brand reach and co-promote products.
  • Prepare and monitor the marketing budget and allocate funds wisely.
  • Liaise with marketing agencies for the creation of content whilst overseeing and approving marketing material before being published. Ensure brand consistency in all communication.
  • Lead a team of marketers to develop and implement campaigns and achieve results.
  • Manage event and activities organization, planning and coordination by liaising with store partners and suppliers.
  • Ensure that in-store displays and signage align with marketing campaigns. Collaborate with visual merchandisers in setting up displays and store staff for installation of signage.
  • Monitor store layout and design to optimize customer flow and enhance the shopping experience.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Analyse consumer behaviour and adjust advertising campaigns accordingly.

Compatibility with the company’s values

  • Possesses an aptitude towards creating a safe environment for himself and others.
  • Be able to commit and provide quality to his / her line of work.
  • Strive to create a customer-driven approach.
  • Believe that teamwork makes work more efficient and leads to better productivity.
  • Show respect and integrity at the workplace and be able to work in a team.
  • Believe that continuous professional development is the key to continuing growth within the company and keen to attend training as required.
  • Cultivate a strong understanding of key social and environmental issues.

Education and experience required

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
  • Proven experience in marketing, preferably within a retail or consumer goods environment.
  • Driving licence B is required.


  • Analytical mindset with the ability to interpret data and make data-driven decisions. Analyse online analytic tools like Google Analytics, Facebook Analytics and others.
  • Creative thinking and problem-solving abilities.
  • Knowledge of retail trends and consumer behaviour.
  • Commercial and business awareness and budget management skills.
  • Knowledge of different media channels and how they operate e.g. TV, radio, press and internet.
  • Proficiency in digital media (social media marketing, content management systems, email marketing builders and bulk senders).
  • Design skills and knowledge of design tools like Photoshop and Illustrator (where applicable).
  • Great organization skills with proven ability to manage projects, adhering to short and long-term goals.
  • Excellent written and verbal communication skills in English (and preferably Maltese)
  • Ability to anticipate customer needs and fulfil these through various tools.
  • A passion for quality and excellence in service. Having an eye for detail is a must.
  • Proven leadership qualities and ability to motivate a team to achieve targets and objectives. Willingness to collaborate with all departments.
  • Positive attitude and the ability to work under pressure in a hectic environment.

Physical requirements / working conditions

  • This role may require occasional weekend or evening work during special events or promotions.
  • Frequent communication and coordination with other departments, including sales, merchandising, and customer service.