Job Description
Position summary
BigMat is looking to recruit a Marketing Executive who will support the team with developing and coordinating advertising strategies and campaigns and determining the market for new / existing goods and services.
Therefore, if you’re a highly organised person with an analytical but creative mindset and want to contribute your ideas while forming part of a growing team, we would like to hear from you.
Key responsibilities
- Create and execute marketing campaigns to promote a product or service through traditional marketing and digital marketing methods including pay-per-click, social media, email, and mobile marketing.
- Present advertising and marketing campaigns and budgets to colleagues, Senior Management, and clients.
- Liaise with a range of stakeholders including external and internal clients, media, suppliers, printers, designers and web developers, sponsorship partners and more.
- Manage advertising and marketing budgets.
- Manage brand identity.
- Source advertising opportunities, book traditional adverts in the press, radio or TV, and online adverts (local news websites and social media platforms).
- Manage the production of marketing material including brochures, posters, online newsletters, videos, and online or print adverts.
- Identify potential markets.
- Conduct market research and monitor competitor activity.
- Write and edit content for print material (e.g. adverts, brochures, flyers, press releases) and multiple online platforms (e.g. webpages, e-shots, social media posts).
- Monitor online campaigns, access analytics and compile reports.
- Organise promotions, events and activities.
- Other day-to-day tasks and general office and marketing function duties.
Compatibility with the company’s values
- Possesses an aptitude towards creating a safe environment for himself and others.
- Be able to commit and provide quality to his / her line of work.
- Strive to create a customer-driven approach.
- Believe that teamwork makes work more efficient and leads to better productivity.
- Show respect and integrity at the workplace and be able to work in a team.
- Believe that continuous professional development is the key to continuing growth within the company and keen to attend training as required.
- Cultivate a strong understanding of key social and environmental issues.
Education and experience required
- A recognised qualification through a full-time study programme related to Commerce, Marketing, Communications and Media Studies, Business and Management or Psychology.
- A valid driving licence is required for such a role.
- On-the-job training is offered by the employer.
Competencies
- Leadership and project management skills.
- Written communication skills, with the ability to adapt communication style to different stakeholders and audiences.
- Organisational and planning.
- Time management skills and the ability to work under pressure and adhere to deadlines.
- Decision-making and problem-solving skills.
- Presentation skills.
- The ability to work independently and as part of a team.
- A flair for writing and creativity.
- A friendly and outgoing personality.
- Interest in design
- Attention to detail and the ability to see things from different perspectives.
- Creativity.
- Flexibility.
- Proactive and highly driven.
- Willingness to learn.
- Digital strategy skills.
- Commercial and business awareness and budget management skills.
- Knowledge of different media channels and how they operate e.g. TV, radio, press and internet.
- Proficiency in digital media (social media marketing, content management systems, email marketing builders and bulk senders).
- Basic analytical skills to analyse online analytic tools like Google Analytics, Facebook Analytics and others.
- Knowledge of Search Engine Optimization (SEO), especially in relation to content marketing.
- Knowledge of ranking factors and search engine algorithms.
- Design skills and knowledge of design tools like Photoshop and InDesign (where applicable).
- High level of proficiency in Microsoft Office tools.
- Knowledge of health and safety procedures.
Physical requirements / working conditions
Work in an office environment. Additionally, it may be required to work outside the office which may involve, photoshoots, visiting clients at their premises and meeting with suppliers. This role is on a full-time basis and working hours usually involve normal office hours. However, evening and weekend work may be expected when the role involves organising or attending events or when tight marketing campaign deadlines need to be met.
