bet365

Senior Marketing Executive (German Speaking)

  • Basis:  Full-Time
  • Closing Date:  22 Dec, 2022
  • Job Ref:  SMEGLMT1122KMP

Job Description

As a Senior Marketing Executive, you will support the paid marketing strategy and delivery across bet365’s Germany activity.

The successful candidate will be experienced at working across large-scale, multi-market campaigns across both branding and performance objectives.

The Senior Marketing Executive will support the planning and execution of performance marketing campaigns in order to effectively promote the brand whilst achieving customer acquisition and retention goals.

Reporting to the Marketing Manager, you will work in a team of multi-lingual executives optimizing campaigns across Europe.

The role will offer an opportunity to work on market-leading campaigns across multiple platforms, interacting internally and externally (Google, Microsoft, Facebook, Twitter, and Snap to mention some) to build successful marketing campaigns.

Preferred Skills, Qualifications and Experience

  • Fluent / Native German verbal and written communication skills.
  • Proficiency in English.
  • Experience working with enterprise-level (account-managed) paid marketing accounts is essential.
  • Strong knowledge of performance marketing advertising interfaces across Google Ads, Twitter Ads and Facebook Ads.
  • In-depth knowledge of Google Analytics.
  • Meaningful experience working with performance marketing and media metrics.
  • Strong communication, collaborative working and numerical skills.
  • High attention to detail and ability to multitask (working across multiple campaigns and objectives).
  • Experience working autonomously within a large team setting, with strong interpersonal skills.
  • Experience in a sports or gaming business is a plus.
  • Advanced excel skills preferred.

Main Responsibilities

  • Delivering best-in-class responsible advertising.
  • Working directly with dedicated account management teams of the relevant paid marketing platforms, such as Google Ads, Microsoft Ads and Apple Search Ads, to deliver industry-leading campaigns.
  • Planning, delivering and reporting on large-scale advertising campaigns.
  • Supporting the Marketing Manager across Paid Search channels (Google Ads, Bing Ads, and Apple Search Ads).
  • Supporting Paid Social channels (Facebook Ads, Twitter Ads, and Snap Ads) across performance and branding objectives.
  • Optimising performance marketing investment based on data and channels to improve overall performance.
  • Overseeing the end-to-end implementation including set-up, management, analytics, tracking and reporting of paid marketing accounts.
  • Supporting the day-to-day execution and optimization of paid marketing campaigns across the bet365 business lines.
  • Delivering a clear paid marketing strategy, working with the relevant platforms on a test and refine the approach, which delivers on the key KPIs.

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