bet365

CRM Coordinator

  • Basis:  Full-Time
  • Closing Date:  03 Nov, 2021
  • Job Ref:  CRMCMT1021KMP

Job Description

As a CRM Coordinator you will join the team at our offices based in Malta to support the continued growth of our gaming products.

You will be responsible for planning and implementing a wide range of CRM initiatives, providing key insights to optimise future campaigns and customer experience. You will have a confident approach to customer focused communication and campaign execution. You must possess excellent communication skills, both written and verbal, with a creative mind set. You will be target driven with a focus on both tactical and strategic business goals.

Preferred Skills, Qualifications and Experience:

  • Keen eye and an attention to detail.
  • Strong analytical skills with ability to interpret value from data.
  • Good team player, with ability to work on own initiative.
  • Outstanding organisational skills.
  • Excellent written and verbal communication skills.
  • Enthusiastic and self-driven attitude.
  • Ability to multi-task and prioritise work under pressure.
  • High proficiency in all Microsoft Office products.
  • Understanding of customer lifecycles and communication strategies.
  • Previous experience in CRM and Gaming is ideal.

Main Responsibilities:

  • Planning and co-ordinating promotional campaigns from concept through to launch and post evaluation.
  • Reporting on campaign performance; extracting key insights in a clear and concise format.
  • Adopting a data driven approach and monitoring customer behaviours to optimise promotions.
  • Testing user journeys and using backoffice systems; ensuring CRM is delivered to the highest standard.
  • Identifying key areas and gaps to help drive improvements and bring about change.
  • Maintaining and proactively improving own product, promotional and tool knowledge.
  • Ensuring promotions adhere to quality standards and within regulatory frameworks.
  • Monitoring competitor trends and best practices, ensuring all promotions are competitive.
  • Building and maintaining effective relationships with key stakeholders.
  • Working closely and collaborating with a team to ensure the department objectives are met.