Altaro Software

PPC Specialist

  • Basis:  Full-Time
  • Closing Date:  08 Nov, 2021
  • Job Ref:  KMP-65017

Job Description

Altaro part of Hornetsecurity Group is looking for a passionate Pay Per Click (PPC) Specialist to join our team, playing a crucial role in driving the company’s international marketing strategy.

The PPC Specialist will be responsible for creating and managing multiple product campaigns across various markets, focusing on paid search, display, video and paid social. Joining an awesome team of other passionate marketing experts, you will be provided with an excellent knowledge-sharing environment, as well as an experience where you can thrive and contribute towards the company’s growth.

The PPC Specialist manages all areas of auction-based media including Google, Bing, Facebook, Twitter, YouTube and LinkedIn, translating briefs into cohesive and innovative approaches for each product, continuously reporting on campaign delivery, as well as new opportunities across all areas of auction-based media, driving success and ensuring profitability.

Key areas of responsibility:

  • Develop, manage and coordinate paid search, display and social strategies to satisfy the business requirements
  • Present and communicate campaign strategies, and report on results to senior leadership during regular face-to-face meetings and conference calls
  • Develop all aspects of paid search, display and social account optimisation strategy, tactics, planning and structure
  • Manage the flow of communications to and from other owned and earned teams and biddable manager
  • Constantly seek new business opportunities in line with Altaro’s growth plan
  • Plan, coordinate and contribute to planning / strategy meetings with the broader team and media partners
  • Work alongside the digital marketing team and buyers to optimise the role of paid search, display and paid social marketing in the wider media landscape
  • Keen interest in B2B marketing and keeping up with fast-paced updates, product launches and new solutions
  • Experience in managing, optimising and reporting on campaigns and optimising towards conversion metrics such as downloads, software trials and ROI / ROAS
  • Work closely with the Performance Manager and other teams to deliver business goals

Skills required:

  • International experience managing multiple markets strategies
  • Must be passionate about the media industry on and offline, and in particular search and social media
  • Good writing and verbal communication skills (including presentation skills)
  • Organised and methodical, with excellent time management skills – ability to work autonomously and to take initiatives
  • Outgoing and not afraid to learn
  • Team player

Star qualities:

  • Self-motivated
  • Interest for other digital media channels such as SEO, video and social media
  • Strong track record in meeting client satisfaction
  • Knowledge and experience in PPC and biddable media
  • Language skills are a plus