1926 Collection

Marketing Executive

  • Basis:  Full-Time
  • Closing Date:  03 Dec, 2023
  • Job Ref:  KMP-86432

Job Description

We are currently seeking a Marketing Executive to join our team.


  • Support the Chief Commercial Officer in the development and implementation of comprehensive marketing plans and strategies in alignment with the hotel group objectives and brand positioning.
  • Conduct market research to identify customer trends, preferences, and competitors’ activities, utilizing the findings to optimize marketing campaigns.
  • Create and oversee the production of marketing collateral, including print materials, digital content, social media assets, and advertisements, ensuring brand consistency and high-quality standards.
  • Manage group’s digital marketing initiatives, including websites’ content updates, email marketing, Hotel App content management and social media campaigns.
  • Monitor and analyze marketing campaign performance using various analytics tools, providing regular reports and recommendations for improvement.
  • Collaborate with internal teams, such as Sales, commercial, reservations, catering and Operations, to ensure effective cross-functional collaboration and alignment of marketing efforts.
  • Manage the hotels’ online presence, including websites’ maintenance, online listings, and reputation management.
  • Coordinate and execute promotional events, partnerships, and sponsorships to enhance brand visibility and attract target customers.
  • Oversee public relations activities, including press releases, media relations, and media monitoring.
  • Monitor industry trends, emerging technologies, and marketing best practices, and incorporate relevant strategies into the hotels’ marketing efforts.
  • Under the guidance of the Chief Commercial Officer, manage marketing budgets, track expenses, and evaluate return on investment (ROI) to optimize marketing effectiveness and efficiency.
  • Manage social media presence: Establish and maintain an active presence on popular social media platforms. Regularly share engaging content, respond to customer queries, and run targeted campaigns to increase brand awareness and engagement.
  • Monitor online reputation: Keep a close eye on guest reviews and ratings on platforms like TripAdvisor, Google Reviews, and social media.
  • Performs other duties, as assigned by Chief Commercial Officer, to meet business needs.


  • A Bachelor’s degree in Marketing, Business, or a related field will be considered an asset.
  • Strong digital marketing skills with a good understanding of social media platforms, email marketing, and online advertising.
  • Creative mindset with the ability to think outside the box and generate innovative ideas.
  • Proven knowledge in SEM and SEO.
  • Design knowledge e.g. on Canva, Figma or Photoshop.
  • Strong analytical skills and data-driven thinking.
  • Familiarity with the hospitality industry is a plus.
  • Excellent communication and interpersonal skills.
  • Fluency in English.